Needs attention2h ago
Cost per click jumped 40% on your top campaign
Ad spend rose sharply while landing page traffic from paid search barely moved.
Google Ads · Google Analytics
Marketing intelligence
Stop checking.Start knowing.
We watch your marketing performance and tell you when something needs your attention.
The problem
You already have the data.That's not the problem.
Your numbers are spread across an ads manager, an analytics property, a store report and a payments dashboard. Each one answers its own question, in its own way, on its own timeline.
So the routine becomes: open five tabs, change the date range on each, remember roughly what last week looked like, and try to work out whether anything actually moved.
The hard part isn't getting numbers. It's knowing what changed, whether it matters, where to look, and whether you need to do anything about it.
A normal Tuesday morning
- Google AnalyticsConversion rate2.4%−38%
- Google AdsCost per result€32.50−21%
- Facebook Ads ManagerSpend today€1,940+212%
- Google Search ConsoleClicks3,140−11%
- InstagramEngagement rate3.8%+9%
Five accurate answers, no interpretation. Nothing here tells you that the conversion drop and the spend increase are the two things worth your attention today.
You don't need another dashboard to watch.
You need something watching the dashboards for you.
The approach
Continuous monitoring, in three parts.
01
Monitor
Every connected source is observed in the background, all day. Nothing to open, refresh or export — the watching happens whether or not you log in.
Connected sources
All active- Google AnalyticsChecked 4 min ago
- Google AdsChecked 6 min ago
- Google Search ConsoleChecked 12 min ago
- Google Business ProfileChecked 8 min ago
- Facebook Ads ManagerChecked 2 min ago
- InstagramChecked 5 min ago
02
Detect
Your own history sets the baseline. When a metric moves outside its normal range — a sudden drop, a quiet drift, an unusual concentration of spend — it's picked up automatically. No thresholds to configure.
Improving4h ago
Engagement rose while ad spend stayed flat
Instagram engagement climbed across posts while paid social spend held steady week over week.
- Engagement rate
- +15%
- Ad spend
- Flat
Instagram · Facebook Ads Manager
03
Explain
A number on its own isn't useful. Each signal says what moved, how far, over what period, and which connected sources point to the cause — so you can decide in seconds whether it needs you.
Needs attention1d ago
A previously stable channel has started declining
Organic search sessions have fallen for six consecutive days after eleven weeks within range. Two landing pages account for most of the drop.
- Sessions
- −17% vs. 4-wk avg
- Trend
- 6 days down
Google Analytics
How it works
Three steps, then it runs itself.
- 01
Connect your tools
Authorise the marketing and analytics platforms you already use. Read-only access, no tracking code, no data migration.
- 02
We keep watch
Your performance is monitored continuously in the background while you get on with everything else.
- 03
Know what matters
When something meaningful changes, you get a clear signal with the context behind it — in the app or by email.
Works with the tools you already run on.
Connect one source or all of them. The more that are connected, the more precisely a change can be explained.
- Google AnalyticsWeb analytics
- Google AdsPaid search
- Google Search ConsoleSEO
- Google Business ProfileSEO
- Facebook Ads ManagerPaid social
- InstagramSocial
- ShopifyEcommerce · Coming soon
- StripePayments · Coming soon
- More sources are added regularly.
Journeys
Some things are worth following.
Signals tell you when something changes. Journeys follow what you’ve chosen to watch.
Pick a metric from any connected source, give it a start and an end date, and see how it moves along the way. Add a goal if you have one — reach a number, grow it, keep it under a limit — and you’ll know whether you’re ahead, on track or behind.
Sessions · Google Analytics
Grow website traffic
15,180of 17,000
On track12 days left
Intelligence
It watches. You can also just ask.
Signals cover the things you'd want to be told about. For everything else, ask a question in plain language and get an answer drawn from your connected data.
Every answer shows the figures behind it, so you can check the reasoning instead of taking it on trust.
Assistant
5 sources connected
Why did sessions drop yesterday?
Answer
Sessions fell 18% yesterday, driven almost entirely by a drop in organic search traffic. Paid campaigns held steady, so the decline traces back to visibility in search rather than a broader traffic problem.
- Sessions, yesterday
- −18%
- Organic clicks (Search Console)
- −22%
- Paid search sessions
- +2%
Based on Google Analytics and Google Search Console · 12 Mar, 00:00–23:59
Which pages did the drop come from?Compare this to last TuesdayHas this happened before?
Pricing
One plan. Everything included.
Complete Plan
€49/ month + VAT
Billed monthly. Cancel any time.
Start 7-day free trialNo card required. Every source, every signal and the assistant are included from day one.
What's included
- Continuous marketing monitoring
- All connected data sources
- Automatic signals with context
- AI assistant for your data
- Historical comparisons
- Journeys toward your goals
- Email notifications
- Cross-source signal correlation
- Full signal history
Questions
Before you connect anything.
Everything your connected platforms report: traffic and sessions, conversion rates, ad spend and cost per result, campaign performance, search visibility and social engagement. It compares current performance against your own recent history rather than against generic benchmarks.
Google Analytics, Google Ads, Google Search Console, Google Business Profile, Facebook Ads Manager and Instagram are supported today, with Shopify and Stripe on the way. You can connect as many as you use — signals get more useful as more sources are connected, because changes can be explained across platforms.
Connected sources are checked automatically once a day. Each check compares that day's numbers against your own recent history, and anything time-sensitive is surfaced first.
No. There are no thresholds or rules to set up. The product learns what normal looks like for your account and only raises a signal when something moves outside that range.
A dashboard shows you numbers when you open it, and leaves the interpretation to you. This works the other way around: it watches the numbers for you and tells you when something changed, what changed, and what it appears to be caused by.
Yes. You can ask in plain language — for example, "why did conversions drop this week?" — and get an answer based on your connected data, with the underlying figures shown alongside so you can check them.
Connections are made through each platform's official authorisation flow, so you never share passwords, and access can be revoked from either side at any time. Data is encrypted in transit and at rest, and read-only permissions are requested wherever a platform offers them.
Yes. Plans are month to month, and cancellation takes effect at the end of the current billing period.
Stop checking.Start knowing.
Connect your first source in a few minutes and let the monitoring run. The next time something meaningful changes, you'll hear about it without opening a dashboard.
Create account